IVE’s Wonyoung: Why She’s Called the ‘Thousand-Year Idol’ Dominating Fashion, Finance, and Charts
IVE’s Wonyoung is cementing her status as South Korea’s ultimate “MZ Generation Icon” with an unprecedented sweep across entertainment, fashion, finance, and brand reputation metrics in 2025.
Already celebrated for her exceptional star quality since debut, Wonyoung rocketed to new heights in 2024 with her viral “Lucky Vicky” catchphrase that sparked a positive thinking movement across South Korea. This momentum has propelled her into coveted territory as the new face of Woori Bank, marking her entry into the financial advertising sector – traditionally reserved for only the most trusted and established celebrities.
Fashion World’s “Wonyoung Addiction”
The fashion industry can’t get enough of Wonyoung’s perfect proportions, statuesque height, and delicate features. In early 2025 alone, she has graced the covers of multiple prestigious magazines including Cosmopolitan’s February digital cover, Vogue Korea’s March issue, Grazia China’s April edition, and Dazed Korea’s April issue.
As a Miu Miu ambassador since 2021, Wonyoung recently attended the brand’s 2025 F/W collection show at Paris Fashion Week, drawing global attention in a “cowgirl” concept outfit that showcased her “human Miu Miu” appeal.
Consecutive #1 Brand Reputation Rankings
Wonyoung has solidified her position as a “guaranteed success” for broadcasts, consistently driving high viewership and buzz. Following her January appearance on tvN’s “You Quiz on the Block,” she topped FUNdex’s TV-OTT non-drama performer buzz rankings. Remarkably, a book she mentioned during the broadcast, “Ultra-Translation of Buddha’s Words,” saw a staggering 76-fold increase in sales immediately after the episode aired.
Her influence extends beyond entertainment, as she claimed the #1 spot in the Korea Corporate Reputation Research Institute’s idol/girl group individual brand reputation rankings for both February and March 2025, achieving consecutive monthly victories.
Music Career: From B-Side Songwriter to Title Track Creator
Despite her packed schedule, Wonyoung remains dedicated to her primary career as an artist. After previously contributing as a solo lyricist on IVE’s B-sides like “Mine,” “Shine With Me,” “OTT,” and “Blue Heart,” she achieved a significant milestone by co-writing the lyrics for “ATTITUDE,” the title track of IVE’s third mini-album released last month.
“ATTITUDE” embodies IVE’s unique philosophy that the only thing one can change in unchangeable situations is one’s attitude. Working alongside established lyricist Seo Ji-eum, Wonyoung helped craft lyrics that resonated with listeners worldwide. Her signature dance move in the choreography, dubbed the “Wonyoung Turn,” further fueled the song’s popularity.
Once nicknamed “Godby” (God + baby) for her exceptional talent and visuals at a young age, Wonyoung has evolved into an irreplaceable role model for the MZ generation with her positive mindset and principled attitude.
IVE recently concluded promotions for their third mini-album “IVE EMPATHY,” achieving a combined 15 music show wins with pre-release “REBEL HEART” and title track “ATTITUDE.” The group will meet fans at their third fan concert “IVE SCOUT” on April 5-6 at Seoul Olympic Park’s KSPO Dome.
Keywords: IVE Wonyoung, K-pop brand reputation, Miu Miu ambassador #IVE #Wonyoung #KpopIcon
